Tania & Ned’s Story
BACKGROUND
The business was thriving, so Ned and Tania were under no pressure to sell. Concerned as to how they would run and sell their business at the same time, they were reassured by the Sugaer team’s expertise, which allowed them to focus on the day to day work, while being supported through the sale process.
CHALLENGE
Corporate Apartment Specialists had spent years minimizing their profits for tax purposes, but now they had to show off the business in all its glory to attract potential buyers. Sugaer helped to prepare all the paperwork ensuring that they could reflect a true picture of their successful business.
APPROACH
Sugaer worked alongside Tania and Ned as ‘partners’ to reach their goal. Through a series of meetings and working quietly behind the scenes, Sugaer lined up the pieces so that when the right buyer came along, they were ready to move forward.
SOLUTION
Ned and Tania felt continually supported by the team’s expertise as the sale progressed. Sugaer listened to their questions, raised more when necessary and found answers ensuring this dynamic couple experienced minimal pressure, allowing them to continue to focus on the day-to-day work, while the sale was progressing.
“Sugaer got us a sweet deal. They guided us to the ultimate goal – a sale – at a price that exceeded our expectations.”
RESULT
This was Ned and Tania’s first business sale, so they had no idea where to place their expectations around a sale price. However, with absolute confidence in the skillset of the Sugaer team, they knew that the right price would be attained.